Before you can judge whether an offer is fair, you need your own number. Most sellers walk into this holding the wrong one — the figure on the balance sheet — and then measure every offer against a value the market stopped agreeing with a while ago.
Two Numbers, Not One
There are two valuations in play and they are not related:
- Book value. What you paid, less any write-downs. An accounting fact. It describes the past.
- Market value. What someone will actually pay for these goods, in this condition, today. It describes your options.
Only the second one is negotiable, and only the second one is real for the purposes of a sale. Book value matters for your accounts and your tax position — see write off or sell — but it has no bearing on what a buyer will pay.
Book value is a record of a decision you already made. Market value is the only number you can still act on.
The Book Value Trap
Here's the pattern we see constantly. A company holds inventory at $400,000 book value. Offers come in around $110,000. The offers are rejected as insulting, and the inventory sits for another eighteen months. It's then sold for $70,000, after paying storage the whole time.
The $290,000 loss didn't happen when the offer arrived. It happened when the goods stopped selling. The offer just made it visible. Rejecting the offer didn't undo the loss — it added storage costs and further aging on top of it.
Estimating Market Value
You can get reasonably close on your own before anyone quotes you:
- Start from current wholesale cost, not retail and not your original cost if the market has moved.
- Apply a condition factor. New in-package sits at the top; shelf pulls a step down; unsorted returns far below.
- Apply a category factor. Durable and functional goods hold up. Fashion and trend-driven goods don't.
- Apply an age factor. How many product generations back is this?
- Subtract freight. It comes out of the same pot regardless of who arranges it.
For clean new goods in a healthy category, landing somewhere in the 20–50% band of current wholesale is a sensible expectation. Our breakdown of what closeouts are really worth goes deeper on the mechanics.
What Holding It Actually Costs
This is the number almost nobody calculates, and it's usually the one that settles the argument. Annual carrying cost typically runs 20–30% of inventory value once you add up:
- Warehouse space, or the opportunity cost of the racks it occupies
- Capital tied up that could be funding something that turns
- Insurance, handling, counting, and shrinkage
- Continued obsolescence — the goods get further from current every month
At 25% annually, holding $400,000 of inventory for a year costs roughly $100,000 in real and opportunity terms, and the goods are worth less at the end of it than at the start. Set that against the offer you're weighing.
Making the Decision
The question isn't "is this offer close to what I paid?" It's: is this offer better than what I'll get after another year of carrying cost and further aging?
For genuinely dead inventory, the answer is almost always yes, and it gets more yes every quarter you delay. For goods that are merely slow — still current, still in demand, just moving less than forecast — waiting can be rational. The distinction is whether demand exists and is simply weak, or has actually gone. Our guide to turning dead stock into cash covers how to tell.
Want a real market number to work with? Send us your list and we'll give you a firm one, usually within about 48 hours.
Frequently asked questions
Why is your offer so far below my book value?
Because book value records what you paid, and an offer reflects what the goods will resell for now, minus the cost and risk of moving them. If those two numbers were close, the inventory would still be selling through your normal channels.
How do I calculate inventory carrying cost?
Add warehouse cost or opportunity cost of the space, the capital tied up, insurance and handling, and ongoing obsolescence. It typically lands at 20-30% of inventory value per year, which is usually more than sellers assume.
Should I wait for a better offer?
Only if you have a specific reason to expect one — a season turning in your favor, or genuine demand you can point to. Waiting without a reason means paying carrying cost while the goods age further, which usually makes the next offer lower, not higher.
What if several buyers quote very different numbers?
Ask each whether the number is firm and whether they're buying directly or placing it. Wide variation usually means some are principals quoting what they'll pay and others are brokers quoting what they hope to get.
