This is the first question almost every seller asks, and most of the answers online are useless because they quote a single percentage. There isn't one. What there is, is a set of ranges that hold up reasonably well, and a short list of things that decide where inside those ranges you land.
The Honest Answer
A direct buyer purchasing outright will typically pay somewhere between 20% and 50% of your original wholesale cost for clean, current, new-condition goods. Returns, salvage, and heavily aged stock fall well below that. A handful of categories in strong demand can exceed it.
If that range feels wide, that's the point. Anyone who gives you a firm percentage before seeing your list is either guessing or setting you up to be renegotiated later. We would rather tell you the range and then give you a real number once we've seen what you actually have.
A percentage quoted before anyone has seen your inventory isn't a price. It's a conversation starter that gets revised the moment a truck shows up.
Recovery Ranges by Condition
Condition is the single biggest driver, and it moves the number more than most sellers expect:
- New, in original packaging, current: the top of the range. Nothing has to be reworked, so it resells as-is.
- Shelf pulls: a step down. The product is fine but packaging is shopworn and stickers usually need removing.
- Customer returns, unsorted: a fraction of new-goods recovery. Someone downstream absorbs the sorting and testing cost, and it comes out of your number.
- Salvage and damaged: parts, repair, or scrap value only.
The gap between the top and bottom of that list is enormous — easily a factor of ten. That's why an accurate condition description matters more than a persuasive one. See our guide on selling customer returns and shelf pulls for how mixed-condition loads get priced.
Why Category Changes Everything
Published industry data on returns and liquidation recovery shows median rates varying dramatically by category — appliances recovering at roughly ten times the rate of some apparel and accessories categories. That's not a quirk of one dataset. It reflects something real: durable goods with steady replacement demand hold value, while fashion-driven and trend-dependent goods fall off a cliff once they're no longer current.
In practice, the categories that recover best for us are tools and hardware, appliances, plumbing and HVAC, industrial and MRO, and musical instruments. All of them are functional purchases where "last year's model" barely matters. The categories that recover worst are fashion apparel, trend-driven accessories, dated seasonal merchandise, and anything with a year printed on the box.
The Six Factors That Move Your Offer
Every offer we write comes down to roughly six inputs:
- Category — sets the ceiling before anything else is considered.
- Brand — recognizable national brands resell faster and higher than private label.
- Condition — the biggest single swing, as above.
- Quantity — volume lowers our per-unit handling and freight cost, and that goes into your number.
- Manifest quality — the factor you control most and think about least.
- Location — freight is a real cost that comes out of the same pot.
Location matters more than sellers expect. Inventory sitting on a lane we already run costs us far less to collect than a one-off pickup in a remote market, and that difference shows up directly. Our locations pages break down coverage and transit by state and metro.
Outright Purchase vs. Consignment
There are three common structures, and they trade certainty against upside:
- Outright purchase. A buyer takes title and pays you now. The headline percentage is lower than an optimistic consignment projection, but it's certain, it's immediate, and the risk transfers with the goods.
- Consignment. A liquidator sells on your behalf and takes a cut, commonly around 10% of gross. You keep the upside — and the risk, the timeline, and the inventory on your books until it sells.
- Revenue share. A hybrid: a floor paid up front plus a share of anything above it. Reasonable in principle, but it depends entirely on trusting the reporting.
Which is right depends on whether your problem is price or time. If the warehouse has to be empty by a date, consignment doesn't actually solve your problem. We buy outright, which is why we can commit to a firm number and a pickup date. More on that distinction in choosing the right closeout buyer.
How to Raise Your Number
Four things reliably improve an offer, and none of them require you to negotiate harder:
- Send a real manifest. Uncertainty gets priced conservatively. Detail removes the padding.
- Sell sooner. Nearly every category recovers better closer to when the goods were current.
- Sell the whole lot. Whole-lot deals price better than letting buyers cherry-pick and leaving you the tail.
- Describe condition accurately. An honest description produces an offer that holds. An optimistic one produces a renegotiation on the dock.
That last point is worth sitting with. The fastest way to a bad outcome is a manifest that looks better than the pallets do. Ready for a real number? Send us your list.
Frequently asked questions
What percentage of cost will I get for my inventory?
For clean, new, current goods sold outright, 20% to 50% of original wholesale cost is the realistic band, with category and condition deciding where you land. Returns and salvage fall well below it. Any buyer quoting a firm percentage before seeing your list is guessing.
Why won't you give me a number over the phone?
Because a number given before we've seen category, condition, quantity, and location isn't a number, it's a guess that gets revised later. We would rather take a day, look at your list properly, and give you a figure that holds through pickup.
Is consignment better than selling outright?
It depends on whether your constraint is price or time. Consignment can recover more on paper but leaves the inventory, the risk, and the timeline with you. Selling outright is lower on the headline number and certain. If you have a lease deadline, consignment doesn't solve your actual problem.
Does it matter how old the inventory is?
Enormously, and it varies by category. Tools, hardware, plumbing, and industrial goods age slowly and stay valuable for years. Electronics, fashion, and anything with a date on it fall off quickly. Send the ages with your list and we'll tell you which side yours is on.
